Exactly - the marketing guys DID do their research, people WILL buy it, and you better be ready to see them at the range and out hunting.
Check those features again - .30-30, America's #1 Deer Hunting cartridge 100 years and more.
Adjustable length of pull stock to fit a larger number of shooters. I'll bet it's commercial diameter, that means 50 others will slide on. Instant upgrade to Magpul.
Tri rail handguard - new mount to put a red dot right over the leaf sight, perfect for the .30-30's range and the game it's used on.
Fiber optic sights standard for low light use.
Flash hider - which makes it a screw on, get a comp or suppressor for it. The Black River Tactical throws a lot of the noise forward, which is really nice hunting, as it takes a few more shots to ring your ears. No many of us wear hearing protection on opening day.
WE SEE THE EXACT SAME THING DONE TO THE AK AND CLAIM IT'S AN IMPROVEMENT - WHY ISN'T THIS? OR ARE WE TALKING OUT OF OUR OTHER FACE?
The bullet doesn't care, the game doesn't care, and what we see in the sight picture is all that counts. The rifle is just the tool, we improve on them constantly.