NRA Sues Ackerman-McQueen, Ackerman-McQueen Tries to Oust LaPierre at Meeting

Ricekila said:
I don't understand this part:

Cox’s resignation came within hours of the NRA officially severing ties with Ackerman McQueen, the Oklahoma-based public relations firm with which it’s been embroiled in a legal tangle over expenditures.
I thought the NRA had officially severed ties with Ackerman-McQueen weeks ago, when they sued them. In fact, I'm pretty certain that one of Ackerman-McQueen's claims in their countersuit was that the NRA had terminated their contract without following whatever due process was [allegedly] built into it.
 
The following message from Wayne LaPierre to NRA instructors (of which I am one) arrived in my inbox today. He makes some right-sounding noises, but I don't get any real sense that the words mean anything:

Dear NRA Instructor,

As many of you may know, we have been evaluating if our investment in NRATV is generating the benefits needed. This consideration included the return on investment and the cost and the direction of the content. Many members expressed concern about the messaging on NRATV becoming too far removed from our core mission: defending the Second Amendment.

So, after careful consideration, I am announcing that starting today, we are undergoing a significant change in our communications strategy. We are no longer airing live TV programming. Whether and when we return to live programming is a subject of ongoing analysis.

The NRA will continue and improve our service on social media channels and our flagship website, www.nra.org, your trusted resource of information. Our many web sites will continue to showcase new and archived videos, as we reorganize much of this information in a way that better serves our key audiences.

What necessitated the change now is our conclusion that our longtime advertising firm and website vendor failed to deliver upon many contractual obligations it made to our Association. The NRA will always hold our vendors to high standards and ask that they maximize their value to the Association. No exceptions.

Looking ahead, you can expect great things from your NRA. We will energize our messaging strategy, become more cost efficient, and promote the NRA's singular focus like never before. Simply put, our messaging strategy will advance the NRA's core mission: to serve our members and fight for our Second Amendment.

– Wayne
 
I'd have to agree with you. 5 paragraphs and the only mention of anything towards preserving the 2A, was in their twice mentioned, "mission statement".
 
My problem with LaPierre's message is that he tries to lay ALL the blame for profligate spending on Ackerman-McQueen. If he wanted to set an example for becoming more cost efficient and requiring that all parties maximize their value to the association ... he should lead by example and announce that he is reducing his salary by 50 percent, and that from here on he'll pay for his own suits and shoes.

Besides, the "core mission" of the NRA isn't protecting the Second Amendment. The NRA is, I believe, a 501(c)(3) organization. That means "not-for-profit, educational." The core mission of the NRA is education -- firearms safety education, and marksmanship education.
 
The difference is that those are not member organizations.

Many membership organizations get most of their funds from extant endowment and member dues. NRA does not, it gets most of its funds from major fundraising, and that is not comparable to most membership organizations. Very substantial bonus compensation is given to leadership that demonstrates success in that aspect. NRA also a top ten size and scope national public policy advocacy organization, with policy advocacy outside the normal level of most membership organizations.

It isn't Kiwanis or Lions club, or Sons of Italy. Nor is it like major membership based professional organizations. It is locked up in policy and advocacy fights of extremely high magnitude, public attention and impact -- with hundreds and hundreds of millions of dollars spent by itself, its allies and its opponents every cycle.

I am not concerned at all with the top executive at such an organization, based in one of the most expensive areas of the country, getting reasonable compensation of one to 1.5 million.

Nor is it per se a problem to use of outside vendors for specialized work. What happened at NRA was a lack of transparency, a severe conflict of interest, and a corrupting factor of the purchase of services, with the service provider vendor then kicking back perks and tangible benefit to the person in charge of negotiating the contracts. That is unethical and may well be illegal activity.

That this happened over quite a few years and that normal audit process, board or other officers with fiduciary responsibility did not catch it and we only saw it after a board fight, where the vendor may have turned from inducements to threats, also means NRA audit practices failed at the macro level.

We have only the NRA's word on that, and right now their word is worth nothing in this corner.
I'm in DC, and I used to be with a major association as head of public affairs (that means comms, PR and and abouthalf my time on government relations including some IRS defined lobbying). I have property in Virginia and am in touch with my State House Delegate and Senator, and US Rep and Senator. NRA together with VCDL did weigh in on Red Flag strongly in Richmond.

My brother-in-law is down in Florida and he actually testified in Tallahassee where that bill absolutely did undergo significant changes in committee that would not have been inserted had the NRA and local groups not pushed strongly.

Again the NRA does have a severe problem. A severe set of problems. They are actually common to associations with the advent a few decades ago of outside specialized task vendors, especially management companies, that can create unethical practices; with board members supporting one management company -- and the management company getting enough power to actually influence the internal board politics and insure its friends stay on the board.

yes, it can make sense to get rid of your magazine and newsletter guy or department, and replace it with an outside company that specializes in production, distribution and advertising sales in that. But at a certain point, if you also have them handle content and editorial, that outside company may be tweeking editorial policy in your newsletter to support he people on the board who are controlling/overseeing those contracts.

In NRA's case it is possible that an entire constellation of feedback loop problems occurred: a) give lobbying, legal, some internal communications (one of the magazines) and NRATV to a very powerful vendor; b) give so much money that the vendor could possibly create what may be a slush fund of its own accord, or have some in the NRA force them to create a slush fund; c) have the vendor then use the publications to advance its board or management allies and or distribute tangible perks to the same; d) have woefully inadequate auditing or board attention.

On the positive side, this road has been hoed in a lot of organizations (albeit with much less public attention) before, it is not that uncommon, and there are solutions. My recommendation:

1) Find a way in the bylaws to force either an emergency meeting of membership with a board revote creating a new board with no connection to this
2) board should be smaller and include mostly/only people who have served on actual boards, where you have to attend, vote, demonstrate some concern and expertise over fiduciary aspects.
3) toss LaPierre, Cox,
4) certainty not replace them with North, who was with Ack-Mac himself
5) severe ties with Ack-Mac

I think at the least we will see LaPiere go. he has to go. Otherwise we are going to be run over by a freight train. We will need a semi-outside sourced"gray hair" guy with no connection to any of the cast of characters. But there is also an obvious problem with this huge packed board. I got people on the 120 unit condo board I head with way more experience and attentiveness. NRA can always create an honorary do-nothing second board if it wants to reward/recognize people.
 
Besides, the "core mission" of the NRA isn't protecting the Second Amendment. The NRA is, I believe, a 501(c)(3) organization. That means "not-for-profit, educational." The core mission of the NRA is education -- firearms safety education, and marksmanship education.


I lobbied for a living for a decade. You are voicing a common misconception and have it totally backwards. NRA is almost all c4. A C4 can do all the lobbying it wants. It can be 100% hard core lobbying:

Federal rules on lobbying Activities by 501(C)(4)s

Tax Code A 501(c)(4) may conduct unlimited lobbying without jeopardizing its tax-exempt status as long as the legislation that the organization attempts to influence pertains to the purpose for which it was formed. Lobbying may be its sole activity. Specifically, lobbying includes:
drafting legislation;
persuading legislators to introduce legislation;
circulating lobbying materials to assist in the passage or defeat of a bill;
engaging members and the general public by letter, phone, or the mass media to encourage their legislators to support or oppose legislation; and
supporting or opposing referenda, initiatives, and other public ballot measures.
Before proceeding with these activities, however, it is important to check federal, state, or local lobbying disclosure laws and, in the case of ballot measure activity, disclosure laws for any registration and reporting requirements. A 501(c)(4) must notify prospective contributors that their contributions are not deductible as charitable contributions.4 This notice must appear in all written and oral solicitations.
https://www.bolderadvocacy.org/wp-content/uploads/2012/10/The_Connection_Ch1_paywall.pdf

if you look at case law on "purpose for which it was formed" NRA general organization easily qualifies, NRA's Federal NTEE Classification is "Civil Liberties Advocacy" and its Federal NTEE Tye is "Civil Rights, Social Action, Advocacy" which puts "purpose" squarely as advocacy

From a legal and general perspective NRA groupings are better set up to do policy advocacy and lobbying than any other groups. NRA, as (several) c4s, plus small c3 (civil rights fund), plus PAC is really well set up for that. I haven't checked if it has a 527. The large membership makes it the most legitimate and effective at lobbying, because it can legitimately say it has x number of people in a given US Congressional or state assembly district.

GOA, like NRA is c3+c4 (GOA looks to have 50,000-60,000 members according its 990 dues:income). It can do plenty but obviously has less credibility due to small size. SAF is as far as I can tell a c3 charity. SAF doesn't do legislation really, they subsidize paid legal work, and also arrange pro bono legal support in 2A cases in the courts. charities can do that all they want without problem from the IRS

The local/state local 2A groups are all c4 like NRA, a couple of the larger ones are twinned c3/4

So: c4 (dues and donations are not tax deducible) can legally be entirely IRS defined lobbying. c3 (donations are tax deductible) can be entirely issues advocacy (“education”) but c3 has to limit its actual work on specific legislation to less than a substantial amount (generally under 20%). C3 rules are: https://www.irs.gov/charities-non-profits/measuring-lobbying-activity-expenditure-test

The gun control lobby does a higher proportion c3 funding than the pro-2A side. Soros and Bloomberg have made an art of it.

For example for the gun control groups can do the following under c3 (tax deductible charity work): Busing kids into DC, giving them signs, feeding them, putting them up in hotels, buying them all shirts, arranging permits, hiring entertainment, playing celebrities to be there, educating the kids on general talking points on gun violence tolls for when they go see their member of congress would not be "lobbying." If paid staff from Moms goes to the Hill office with them -- and the staff mentions specific legislation -- that would be lobbying, but even a c3 can do a bit of that.

I know this worked for a twinned c-3 plus c4 where I did a lot of advocacy and some lobbying. I used to journal the time I spent talking to hill personnel about specific legislation. You could spend a month advocating policy and get your time on actual legislation down to <5%, easily -- and the limits are higher than 5% anyway. This meant this could internally be billed almost all to the c3, which is monies twice as easy to raise, since they are both corporate and individual deductible, and also pass though if you can get a foundation to give you grant money.

This is why every year more and more advocacy is done by foundations. Hundreds of millions of dollars, maybe more of issues or policy advocacy is done by tax deductible foundations and charities. non profits like c4 that are NOT charities can do even more.

We ran all of the following though our c3 (all tax deductible)
1. conferences on policy and legal issues including all venue and speaker fees, publication, video production and distribution of the conference materials
2. junkets for members of media on whose beat we were
3. conferences for our members on how to lobby, talking points
4. report card on how people voted
5. meetings of staff with people from State, Commerce, Pentagon, NSC or white house don’t count as lobbying for the IRS either .
6. "Grants" to working journalists
7. placement of grad students in think tanks
8. a lot of other things I won't mention here

We also spent staff time in congressional offices or on the phone promising reward or penalty in member electoral support for co-sponsoring, voting certain way, or amending, or opposing specific legislation – that is lobbying -- but journaled our time and resources spent on that.
 
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That's a good thing overall. The NRA should concentrate on the 2nd and not dilute the message with general politics

Agree. Soros, Bloomberg and handful of others have created a situation where total support for gun control a DNC and DCCC litmus test for Dem candidates.

But even if the candidates are lost, it does not mean we should be throwing away the independent and Democratic oriented public. There are some points the NRA will make on gun control that don't make sense to that public, but there are many points on gun control NRA can make that would would have some amount of resonance.

Even among strong 2A supporters there will be libertarian leaning persons who don't agree at all with whatever the NRA board members in an echo chamber think about abortion, LBGTQ or some other issues and don't want their NRA contributions spent on flogging those issues. You can bet planned parenthood board and activists virtually all partisan Democrats. But PP is not flogging the entire Dem platform
 
But even if the candidates are lost, it does not mean we should be throwing away the independent and Democratic oriented public. There are some points the NRA will make on gun control that don't make sense to that public, but there are many points on gun control NRA can make that would would have some amount of resonance.

Great point. It wasn't that long ago that Bill Clinton wisely identified gun control as a third rail. Despite how the NRA is portrayed by the left they don't actually have to look and act like the boogeyman. Alienating moderates is a losing proposition.
 
According to this blog: https://www.battleswarmblog.com/?p=40287

1) NRA’s new lawyer, Brewer, has made political donations to Beto O’Rourke, Patrick Kennedy, Hillary Clinton, Al Franken, Democratic Party of Texas, etc. https://www.opensecrets.org/donor-l...rewer&cycle=&state=TX&zip=75201&employ=&cand=


2) Apparently, NRA-ILA was asked to loan money to NRA and refused. Chris Cox got the axe shortly afterwards. The other ILA official who nixed the loan is also on administrative leave.
this is not good news at all for the NRA's future.
 
this is not good news at all for the NRA's future.
Why? Moderates, the vast middle ground of middle of the road moderates, many of whom are gun owners and EDC, are a big untapped resource...
Great point. It wasn't that long ago that Bill Clinton wisely identified gun control as a third rail. Despite how the NRA is portrayed by the left they don't actually have to look and act like the boogeyman. Alienating moderates is a losing proposition.
 
In what way do the views of O’Rourke, Hillary, Franken, etc. on the 2A strike you as moderate, USNRet93?

Sounds like a classic con game to me. Bill your clients a million dollars a month to “fight for them” and then turn around and donate money to the politicians they are fighting to keep the money train rolling. More WWE than civil rights... now we just have to figure out exactly who is the mark.
 
Why? Moderates, the vast middle ground of middle of the road moderates, many of whom are gun owners and EDC, are a big untapped resource...

No Democrat elected official who has entered the ring in the last 25 years is a moderate on gun control. Blue dogs are gone and elected official moderates on gun control dogs are gone because this issue has been converted into a a litmus test.

What I did mean is the efficacy of some amount of appeal to moderate, centrist, independent and libertarian voters through cogent arguments and avoidance of issues on which they may somewhat or fundamentally disagree.

- any and all Democrat candidates of recent vintage 99:1 or 100:0 opposed to the 2A.
- any and all non GOP voters and some GOP voters who may oppose Democrat plans for the second amendment (ending it) but who do strongly hold moderate positions on other issues: probably 20% to 30% of that group.

I do agree that NRA, specifically through what was said on NRA TV, was alienating people who likely would be very strong on gun rights but moderate on other issues. We now know why the fundamental issue of the messaging of NRA TV was ignored -- its function was something else -- a slush fund.


by the way Ackerman-McQueen is effectively Brewer. The elder founding McQueen is Brewer's father in law. the current CEO of McQueen and the head of Brewer are brother-in law.These are two firms that are both using NRA money to argue two opposing sides in lawsuits over what happened. Yet the head of one firm Brewer, is the son in law of the head of Akerman.
 
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No Democrat elected official who has entered the ring in the last 25 years is a moderate on gun control. Blue dogs are gone and elected official moderates on gun control dogs are gone because this issue has been converted into a a litmus test.

This is correct. However the litmus test results expire after the primaries and before the general election if you want support from moderates. Furthermore we currently have a Republican President who had absolute NRA support and used executive powers to implement more gun control.

More importantly he has changed the rules that defined all of this, and we're in uncharted territory. The NRA hasn't figured out how to navigate through the storm that they chose to sail into.
 
The 2A has become a political issue and shouldn't be. Alienating any group by supporting differing views, outside of the 2A, will not help in gaining support.

The NRA has been alienating themselves. We have discussed the exacts same things, but in reverse, over company's like Dick's Sporting Goods and their decisions over firearms. Rightfully so, but couldn't you say the same for Democratic 2A supporters and the NRA given the NRA's positioning on things unrelated to firearms?
 
In what way do the views of O’Rourke, Hillary, Franken, etc. on the 2A strike you as moderate, USNRet93?

Sounds like a classic con game to me. Bill your clients a million dollars a month to “fight for them” and then turn around and donate money to the politicians they are fighting to keep the money train rolling. More WWE than civil rights... now we just have to figure out exactly who is the mark.
Not my point..again, there is a large middle ground of people who are 'left leaning'(not a 4 letter word), but are ardent gun owners...
I do agree that NRA, specifically through what was said on NRA TV, was alienating people who likely would be very strong on gun rights but moderate on other issues. We now know why the fundamental issue of the messaging of NRA TV was ignored -- its function was something else -- a slush fund
The 2A has become a political issue and shouldn't be. Alienating any group by supporting differing views, outside of the 2A, will not help in gaining support.
 
No Democrat elected official who has entered the ring in the last 25 years is a moderate on gun control.

We still have a few "blue dogs" on the state level in the south, but on the national level, it looks as if they've been given the bum's rush in just the last few years.

Every time Kirsten Gillibrand opens her mouth to advocate for gun control, remember that she sailed into office bragging about her "A" rating from the NRA. Either she was lying the whole time or somebody got to her within weeks of entering office.
 
Every time Kirsten Gillibrand opens her mouth to advocate for gun control, remember that she sailed into office bragging about her "A" rating from the NRA. Either she was lying the whole time or somebody got to her within weeks of entering office.

No such politician exists that is pro-gun, some may be less anti-gun but when all is said and done the anti comes shining thru. Look at Trump, a typical NYC moderate that never gave a hoot about gun owners when he was a registered democrat.
 
USNRet93 said:
Not my point..again, there is a large middle ground of people who are 'left leaning'(not a 4 letter word), but are ardent gun owners...

And what does that have to do with what JERRYS was replying to? I’m not seeing the connection.
 
And what does that have to do with what JERRYS was replying to? I’m not seeing the connection.
NRA’s new lawyer, Brewer, has made political donations to Beto O’Rourke, Patrick Kennedy, Hillary Clinton, Al Franken, Democratic Party of Texas, etc.
I think the NRA has plenty of their own, self inflicted problems w/o mentioning this lawyer that the NRA hired..pretty sure the NRA knew of his affiliations and hired him anyway..I doubt that hiring this guy will turn the NRA into anti 2nd amendment.

trump donated to the Dems a lot as well as to adding to Hillary's 'war chest'...
Not and indicator of really anything
citing big contributions from Trump to the Democratic Congressional Campaign Committee and the Democratic Senatorial Campaign Committee. Ferguson also pointed to contributions from Trump to Hillary Clinton and Senate Minority Leader Harry Reid, D-Nev.

But my point remains..It would be nice to be able to identify with a organization that people who are gun owners can identify with but that organization stays out of other, non gun related, social issues..
 
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