"So, basically, I don't give a flying fig about new gun owners being able to get ammo. I should go to the top of the heap, and those store owners have the obligation to pander to ME!
Gotcha."
No, I don't think you do. That's not what I said at all.
I'll make two points.
#1.
I said the store owners can run their businesses as they see fit. And I'll spend my money how and where I see fit. That means if I don't want to buy another gun in order to buy some ammo, I won't. No big deal. The LGS isn't obligated to do what I want, and I didn't imply that they are. OTOH, I'm under no obligation to buy a gun from them so I can buy ammo. I can buy ammo somewhere else, or not. I have to obey the store rules when I'm in the store, but I'm not chained to their wall. I can walk out with no ammo, and I can go visit Rock City. I have options.
#2.
Re: "...don't give a flying fig about new gun owners being able to get ammo."
From the OP: “No ammo sales unless you purchase a firearm. Period.”
Where does the store's sign/s say anything about "new?"
I'll tell you - nowhere.
And what does "new" mean?
New gun?
or "New" gun owner?
Doesn't matter, because "new" isn't on the sign.
From the sign (again): "...unless you purchase a firearm." The store doesn't specify "new" firearm, it could be a used firearm. And the sign doesn't even specify that the ammo has to fit the firearm you buy.
You wanna buy ammo? You have to buy a firearm. "Period." That's what it says.
And in case anyone is thinking "new gun owners" means first time gun owners, how is someone supposed to prove he has never owned a gun?
Still doesn't matter, because "new" isn't on the sign.