Pretty self-explanatory.
"Rifle, model of 1898"
Peter Paul Mauser's brainchild, which was a turning point in design, and preceded basically every modern bolt-action rifle to this day. My dad's revered 8mm 98 Mauser conversion was always the gun to take for deer and elk when I was a youngster, among all his sporting rifles. It never failed him, and he felt "jinxed" if it wasn't in his hands during the season. Not to mention the fact I've gunsmithed and built a few serious rifles built on 98 Mauser actions. I did this to the chagrine of some benchresters who so joyously reminded me that premium barrels should never be threaded into something other than a Stolle, Nesika, BAT, Shilen, or tricked-out Remington 700 action, anything else would be a travesty. I still have that golfball centerpunched at 500 meters by my 6.5-06 Interdiction Mauser...
So yeah, it's kind of an "in your face" thing. But there's also a lot of intrinsic beauty in the 98 Mauser.