BERETTA dropped the price on the APX. It isn't specific stores. It's on Beretta's website, first page. $300 all models. 320 for the FDE cerakote finish. Even the most expensive size (15 round compact Centurion) is at same price as the compact.
The APX is probably the least sold mass produced gun available today (exclude the likes of the less known CZ P-10 and the like). Beretta is probably dropping the price to get any one to buy it. The APX and PX4 did nothing long term to the first place holders; PPQ, VP9, G19, and M&P. Face value, Beretta handguns have a guaranteed bleak future with it's current line.
Walther gave a $100 rebate 2 years ago for a new PPQ 9mm at $370, don't expect it again. The "Love it or Return it" Walther program is probably here to stay, without future rebates.
Why? The PPQ doesn't need advertising now. It's the gold standard for triggers.
Same with the VP9. It was $550, went to $450, and is now at $500. It probably won't move again and won't get the 4 mag rebate again. The P30 seems to have mostly disappeared in past availability. The VP9 is now established with HK and the price will stay firm too.
Full size, $450 for a PPQ and $500 for a VP9 is probably here to stay.