I like the .40 best, even over 9mm and .45 ACP, but have nothing against any of them. If someone wants to pack a 5 shot 38 Special and someone else only feels fine with 20rds of 9mm +P+, then fine, it doesn't matter really and trying to convince them otherwise is fruitless.
I get why many like the 9mm, and I admit that it's a very logical choice. I can say the .40 is more powerful because it is, but that doesn't make the 9mm ineffective. It's almost like arguing which car goes 55 MPH better, a 200 HP one or a 300 HP one, it's a silly argument because they both can go 55. The 9mm, .40 and .45 (or any other service cartridge) all have the ability to incapacitate with one shot or possess potential to fail with multiple poorly placed ones.
Why someone chooses what they do is their choice, it's neither right nor wrong but hearing their opinion as to why is part of what makes reading these threads somewhat entertaining.