I'd challenge the claim for depth of penetration, and ability to reliably do the things claimed. It's a 96gr 9mm projectile. "Sawing" isn't what makes a bullet reliably punch through windshields and other barriers. Weight and speed is that does the trick; 96 grains is equivalent to a .380.... which is on the very low end of the self defense scale... and 96 grains is 50% lighter than the ideal 9mm defensive round.
When you are going for penetration, going lighter is a significant step backwards.
Bullet performance relies upon placement and physics (weight, size, and speed). Seems the real advantage of this is the fragmenting which can help in hitting an organ you might otherwise have missed (heart, lung, major arteries, etc.). In slow motion, looks like a very light ( 80 grains +/-) and small FMJ projectile, with fragmenting pieces.
This stuff looks like a very expensive gimmick that does nothing that a quality Federal or Corbon JHP, or frankly an FMJ (while less desirable, is quite deadly) doesn't already do.
Reminds me off all those gimmick shotgun rounds mixing various size shot pellets...
In other words, a solution in search of a problem.
There is no magic bullet.