"The official nomenclature per the Department of War (courtesy of either General William Tecumseh [what irony] Sherman or General Philip Sheridan) was "hostile."
And the lexicon of the day is peppered with references to indians, any indians, as savages.
Newspapers, books, speeches, even in use by politicians and military leaders.
"There is something in the character and traits of the north American savage taken in connection with the scenery over which he is accustomed to range, its vast lakes, boundless forest, majestic rivers, and trackless plains that is, to my mind, wonderfully striking and sublime..."
Washington Irving, Sketch Book
"In the savage, the organs of generation are small and feeble. He has no hair, no beard, no ardour for the female. Though nimbler than the European, because more accustomed to running, his strength is not so great. His sensations are less acute; and yet he is more cowardly and timid. He has no vivacity, no activity of mind. ... It is easy to discover the cause of the scattered life of the savages, and of their estrangement from society. They have been refused the most precious spark of Nature's fire. They have no ardour for women, and, of course, no love of mankind. ... Their heart is frozen, their society cold, and their empire cruel."
Georges-Louis Leclerc, Comte de Buffon, Histoire naturelle, générale et particulière, 1749-89
It gets a LOT worse.
In fact, this is how much worse it gets...
"The present King of Great Britain...has excited domestic insurrections amongst us, and has endeavoured to bring on the inhabitants of our frontiers; the merciless Indian Savages, whose known rule of warfare, is an undistinguished destruction of all ages, sexes and conditions."
Care to even GUESS who wrote that, and where?
Try the Declaration of Independence, 1776, by Thomas Jefferson.
By the time Arthur Savage landed on these shores and started Savage Firearms, the Battle of Little Big Horn was still fresh in the memories of many people, as was the Plains Indians War with its final uprising in the 1880s with the Ghost Dance movement, Wounded Knee, etc.
Thinking a little more about this, I'm really wondering if Arthur Savage wasn't, in his own way, paying tribute to the American indians?