Originally posted by reddog81
That's great but I just looked at SGAmmo website to compare prices against 10mm and it was cheaper than all the others by a bit and 40 S&W is cheaper by a noticeable margin.
That's funny because I just looked at SG ammo and they have this nifty little feature where you can sort listings by Price per round. The lowest price 10mm is 1000 round cases of either S&B or Magtech 180 gr FMJ which are both $.40/round. The cheapest .38 Special is a 1000 round case of Magtech 158 gr LSWC which is $.40/round. The cheapest .45 ACP is 1000 round cases of either S&B or Magtech 230 gr FMJ that are, again, $.40/round. Only .357 Magnum is more expensive than 10mm but any .357 Magnum revolver can shoot .38 Special as a sub load.
While .40 S&W ammunition can be used in some 10mm revolvers, this isn't universally true. While not particularly common, there have been 10mm single-action revolvers made and, because they load and unload through a loading gate, such guns cannot use moon clips and therefore cannot use .40 S&W ammunition. Also, Ruger specifically states in the owners manuals for both the GP100 and Super Redhawk that they "will function, and has been tested, with 40 S&W caliber ammunition, but may misfire (fail to fire) with some commerical ammunition. For this reason, Ruger does not recommend the use of 40 S&W ammunition in this revolver." I suspect that this is because there's enough flex in the moon clip to allow certain ammunition with harder primers to fail to fire. The versatility of using .40 S&W seems greatly diminished if you have to cherry pick certain brands of ammunition that will be reliable, or can't use it at all.
People aren't buying 50 different offerings of 38 Special and half of those listed probably haven't been made for years/decades anyways.
No, people aren't buying 50 different offerings, but if 50 different offerings are available, you're more likely to be able to find one offering you need/want. By and large, 10mm comes in two flavors: FMJ and JHP though a few of the boutique makers offer hardcast flatnose and specialty bullets like the Lehigh Xtreme Penetrators/Defenders or frangibles. I can get .38 Special in FMJ, JHP, LSWC, HBWC, HC-WC, LSWCHP, LRN and all of the specialty bullets. Also, I don't know where you're getting this idea about the .38 Special ammunition listed not being made for years/decades. All of the loadings I referenced in my previous post are currently cataloged by the manufacturers I mentioned and most of them I could go and buy today.
I don't know what % of people buy ammo in gun shops anymore but I know 95%+ the factory ammo i've bought in the last decade has been from online vendors.
Buying ammo online really only makes sense if you're buying in large quantities or looking for something that's difficult to find in a brick-and-mortar store. If you're just buying one or two boxes of commonly-available ammunition, the savings from buying online are quickly eaten up by shipping costs. A lot of people don't buy ammo in bulk but rather just buy a box or two when they want to go to the range, those people I think are much more likely to simply go to a brick-and-mortar store than buy online, pay the shipping costs, and wait for their ammo to be delivered.