Sarah Brady, Chair of the Brady Campaign, says that they have shipped information about the law to more than 120 leading U.S. and international journalists, as well as to trade publication editors in the travel industry and editors at consumer travel magazines. The inflammatory ads, which are being placed in key gateway cities such as Chicago, Detroit, Boston, and selected overseas markets, read: "Thinking about a Florida vacation? Please ensure your family is safe. A new law in the Sunshine State authorizes nervous or frightened residents to use deadly force. In Florida, avoid disputes. Use special caution in arguing with motorists on Florida roads." The flyers being handed out suggest ludicrous rules visitors should follow: Avoid unnecessary arguments with local people; stay in their cars and keep hands in plain sight if involved in a traffic accident or near-miss; and maintain a positive attitude and avoid shouting or threatening gestures if someone appears to be hostile toward them.