Article on the 2002 Manufacturer of the Year award, with quotes:
Here's a quote from the last paragraph: "If it says 'Taurus' on it, then it's covered."
Here's another: "Our return percentages are so low they're almost unmeasurable.""
Top-Quality Firearms
Taurus International, the U.S. representative of Forjas Taurus of Brazil, first entered the United States market in 1968. The company has come a long way since then to be recognized as the industry's top firearm manufacturer.
"There are so many fine manufacturers in this industry, to think we are even in their league is a reward," said Morrison, who has been in the firearm industry for nearly 40 years. "Everything we do is directed at product innovation and quality, plus top customer service and delivery. We strive to do all those things a company must do to stand at the head of the class."
According to Morrison, the company's manufacturing techniques play a major part in developing quality products at a reasonable price.
"We use MIM (Metal Injection Molding) manufacturing which allows us to make parts that are almost perfect, with virtually zero tolerance from one part to another," Morrison said. "This gives us the ability to make extremely high-quality firearms, while keeping our prices down."
The lower price tag on Taurus firearms, however, presents a challenge for Morrison.
"That's been my toughest battle, convincing the public they can have a top-quality handgun without a high price," Morrison said. "Most people believe if you're going to buy a Rolls Royce, you're going to pay a handsome price. What we've developed is a Rolls Royce gun that sells for a moderate price."
Taurus is so confident in the quality of its firearms, the company has an Unlimited Lifetime Repair Policy.
"We established the lifetime warranty to help get the message out that we make the highest quality products," Morrison said. "We don't have to see a receipt. We don't need to see when it was purchased. If it says 'Taurus' on it, then it's covered. We're proud of our product. Our return percentages are so low they're almost unmeasurable."