Willie Sutton said:
I am working out a way to make our viewpoint of being a CCW holder palatable to Soccer Mom. [emphasis mine]
Willie, you're assuming that we all think the same about this, or that we should. But we don't. Not every CCW holder assumes that his or her role is to protect other people. And that's a reasonable point of view.
So -- first problem -- there are two separate conversations going on here: some of us are talking about finding a new way to talk about what we think our purpose is, and disagreeing about what terms are suitable. But some of us are saying, no, we don't think of ourselves that way, and we should be looking at this differently.
So we're sorta talking past each other.
Second problem: the idea that we just need "better language" to sway non-gun people is an oversimplification. To the extent that Soccer Dad (there are men who are worried by guns, too, and it doesn't make them unmanly) views CCW holders as "gun nuts" who want to play hero, just calling them something else isn't going to change his mind.
Typically, propaganda works by using
emotionally loaded words to attach the desired response (fear, desire, trust) to whatever is being demonized or promoted. I don't think "first responder" is going to do that -- it's not, of itself, warm and fuzzy enough. It's actually a pretty technical term -- for most people, I doubt that it's even on their radar. As for "volunteer responder"... meh. "Good Samaritan" is a little better, but it doesn't have the emotional impact of, say "hero." And we're gonna look like idiots if we call ourselves
that.
On the other hand, consider "Homeland Security." Homeland... gosh, that's where we live, our very own turf. Security... shoot, we all want that. Now look at what the use of those terms has made acceptable, when combined with a good dose of fearmongering: virtual strip searches at airports... warrantless wiretapping... the indefinite detention and murder of American citizens... etc. Feeling secure now, are ya?
That's effective propaganda.
We need, I think, to take baby steps here, and remember that the way to reach people is by starting where they're at, not by expecting them to take some giant leap out of their comfort zone.