No more Levi's for me. I will be added to the FORMER customer list of that company and I am already on that list at Ruger, Sarah Lee, Earth Grains, and AT&T.
As far as a boycott against Ruger goes it would not work for a number of reasons. S&W was chosen for their widely advertised support for the agreement and their vulnerability to a boycott based on the generally much stronger RKBA demographics of their customer base due to their narrow, but deep, market penetration. The internet and BB's like TFL were a major contribution to the effectiveness of the boycott. Due to the effectiveness revenues are down 66% this year at S&W, true that some is due to a drop in overall market conditions, the rest is due to the boycott. Only a company the size of S&W with the backing of a huge corporation has allowed them to survive this long. The major benefit that we have seen thus far was that no other gun manufacturer was willing to sign on after seeing what was happening at S&W. With any luck they will fail this year, I had originally predicted sale, backout, or failure by April 2002, though it may take longer. They cannot operate at this level forever since revenues are down that much, hence the push for the sale of S&W. One thing that has helped them, unfortunately, is the distribution of Walther in the U.S. since the failure of Interarms. Hopefully Walther will soon make other arrangements for distribution or do it themselves which will remove that income from S&W.