In the 1970's a typical Marlin 336 would cost you around $125, a Winchester a bit less. A Remington 700 would cost about $175 for an ADL and around $200 for a BDL.
Even then lever actions were more complex and harder to build. In reality they should have cost more, but the cost to manufacture something rarely has anything to do with cost to the consumer. People were willing to pay more for bolt rifles back then.
Today we're seeing bolt rifles selling for much less than levers which more accurately reflects the cost to manufacture. A bolt, or any other rifle with nice wood and well finished metal will still cost you 4 figures. That is less important to todays shooters.
Even then lever actions were more complex and harder to build. In reality they should have cost more, but the cost to manufacture something rarely has anything to do with cost to the consumer. People were willing to pay more for bolt rifles back then.
Today we're seeing bolt rifles selling for much less than levers which more accurately reflects the cost to manufacture. A bolt, or any other rifle with nice wood and well finished metal will still cost you 4 figures. That is less important to todays shooters.