I will try and be objective since I am a Kahr and Pico fan. And I have owned many LCP's.
Pro's of the New LCP Max will make this a great seller for many reasons. Yes, it has a wider grip which is .97 which is the same size ans the LCPll with a Hogue grip attached. Actually for many people this will be no big deal. In fact many will actually prefer the wider grip. It is NOT that wide to be unable to pocket carry.
The gun will satisfy the Marketing Trend that is present with the Sig 365. 10+1 or 12 round magazine.
The trigger on the Max LCP is really not much difference in the striker fired Trigger of the Sig. In fact it may be even better suited to EDC than the Sig. (That will be subjective)
The MAX is less money than the Sig and a front night sight included.
Ruger customer service is top notch. They always in my past dealing with them proven they will take care of the customer and do it fast. They repaired a number of my LCP's and REPLACED some as well.
And this is very important, especially with the AMMO SHORTAGE. RUGER has successfully produced a firearm that will almost clone this small Pistol in 22.cal. With a hogue grip, you have the virtually the same size, weight and TRIGGER. The benefits of a 22.cal trainer or to practice with has huge benefits.
The LCP MAX is Smaller than the 365 but most Importantly It WEIGHS ALMOST A HALF POUND LESS!
The 380 cartridge is gaining more respect all the time. And has come a long way in just the past 5 years and I believe it will continue to improve. (However, that is about the only thing I can see, that will be controversial and that will just be the same cartridge war that will go on forever with many calibers)
So while I will not be a purchaser of the LCP Max, I do think it will be a huge marketing success.
Ruger LCP Max vs Sig 365 size and weight comparison
https://www.handgunhero.com/compare/ruger-lcp-max-vs-sig-sauer-p365
Ruger LCPMax compared with LCP ll 22.cal with Hogue Grip
https://www.handgunhero.com/compare/ruger-lcp-max-vs-ruger-lcp-ii-22lr
My Personal Opinion. Since both triggers are about the same. I would not choose either one for EDC. However if I were to choose, I would go with Ruger Max. And carrying around a firearm that weighs a half pound less will be very appealing to many.