I remember.
But I remember things a little bit differently than you do, judging from the title of the thread.
As I remember it, S&W was never anti-gun. The British holding company (Thompkins LLC) (IIRC

) that
owned S&W at that time, made the deal with the Clinton administration.
I never heard a word anywhere about the people at S&W having any say in the matter. Or, if they did, the owners didn't listen.
A lot of the S&W buying public resented the decision, sales plummeted, S&W stock tanked, and the Brits wound up selling S&W for a new loss.
Once those actually responsible for the agreement with the Clintons no longer owned S&W, things began to return to a more normal state. Although, it seems that there are still some die hard's out there who continue to blame S&W for something that they didn't do.
The Bill Ruger thing has also been blown out of proportion. I've read the original letter that started the mess, and yes, Ruger said some foolish things, considering how they were taken, by both sides of the issue.
As far as I can tell, Ruger never said he was in favor of a magazine size restriction. What he said was (essentially) that
IF you were going to have a magazine size limit, 10 rnds was where he thought the limit ought to be. He was, clumsily, trying to limit the damage the proposed ban might do to his company (Ruger, at that time, didn't sell mags over 10rnds for their rifles). What I got as the message he was trying to get across was "
if you are going to do something stupid like this, this is the least stupid way to do it"
Certainly it would have been better for us all if he had used these words, or something close to them. But he didn't. (possibly because if he had, the people he was trying to reach (politicians) would have "tuned him out". Can't say for sure, but I think so.)
BUT, what his words got turned into in the press, including the pro gun press was that "Ruger calls for 10rnd mag limit" and there was virtually no mention of anything else.