I believe the six Leupold scopes I have are a very good value, but even if Leupold was an option, I'd choose Nightforce, Swarovski, Kahles, Schmidt & Bender or Zeiss depending on the use for the scope. I've shot a couple of bench rifles with Nightforce scopes and they are the BEST I have ever used. Schmidt & Bender has a superb reputation. Zeiss also has a great reputation. While I have never used a Swarovski or Kahles rifle scope, I have Swarovski SLC 10 x 42 and 8 x 30 binoculars, and Kahles 8 x 32 binoculars. The Kahles are only slightly larger than the Swarovski 8 x 30, but the Kahles are definitely superior despite costing a little less. The Swarovski 10 x 42 are terrific. If I was in the market for a hunting rifle scope, it would be a Swarovski, probably 30mm.