Initially, I was intrigued by this thread because while the participants of TFL seem to be a mixture of Americana...I kind of assumed everyone was Pro-NRA. (I know, that's what I get for assuming.)
Nothing against GOA or any of the other groups; I think they're great; but until fairly recently, I had not heard of any of them. Yes, it says more about me than them, perhaps, but it speaks to the issue of public awareness. People know of the NRA. Several times within this thread, people have recommended that the NRA stick with training/education of firearms and leave the lobbying to others. To me, the fact that they do both, and have done both for a long time, gives a level of legitimacy to them that the others do not have.
For instance, prior to the Nov. election, the issue of guns came up in conversation several times. Often, friends remarked "Where are you getting all of this? The NRA?" My standard reply was "yes, although there is a wealth of other sources you can turn to if you are interested." Then I would sneak in the fact that the NRA is the oldest civil rights org, which seems to be particularly unsettling for some of my more liberal minded associates. If I continue to get the quizzical look or even a scoff, I have asked them point blank, but nicely, "what do you have against the NRA?" Most of them shrug and then admit that they remember that their grandfather or Uncle Joe or whoever was a member, and that they really don't have anything against the NRA persay, but know they are a pro-gun lobby. "Well, the NRA does more to educate and train in the use of firearms than any other org," I then add. "Youth competitions, law enforcement..." At this point, usually they are nodding that this is a good thing. Then I add, "but, yes, they also lobby for our second amendment rights..." and I gently go into my spill.
My point is that here on TFL, everyone has at least an inkling of what the Second Amendment is all about, but Out There, many people still don't have a clue, or worse, think it is all about the right to hunt. The NRA has the ability to effect the gun-issue on several fronts, which adds legitimacy to the cause.