Carl the Floor Walker said:
What do you mean when you say "Ruger's past rep for workable centerfire pistols that were not keeping up with the rest of the market is working against them." Where does this come from?
I have a hunch he's referring to several generations of functional and durable but blocky, overlarge, and crude P-series pistols—guns that IMHO seemed designed for durability and low manufacturing costs above almost all else. Shooting tools, if you will.
Ruger IMHO kept them in production several years too long, after most competitors had introduced more refined and modern products (e.g. the M&P), seemingly relying on marketing strategy of simply undercutting everyone else on price. But I digress.
P-990 said:
However, [Ruger has] historically been behind the ball in fit, finish and general product refinement compared to their more expensive competitors.
^^ This. Plus, they have a history of loading up their pistols with too many "safety" doodads, a habit they just recently seem to have broken.
=Carl the Floor Walker said:
And as one poster above mentioned, why are they selling [RAPs] so cheaply? It is almost like they are trying to get rid of them. I never saw this with the Ruger SR series!
Perhaps that's because the SR was never very expensive to begin with?
Also, recall that Ruger sold the SR9 alongside the P95 for a while, and then dropped the P95 and rolled out the cheaper SR9E. The 9E remains a lot cheaper than the RAP. I'd argue that the SR occupies a lower overall pricing tier in the Ruger lineup despite a little pricing overlap between the RAP and the two-tone SR.
IOW I don't think that Ruger is hanging onto the SR because they somehow concluded that this whole RAP business was a mistake and that the SR was better all along.
IMHO the RAP is closer to what most buyers currently want; Ruger just had the bad fortune to roll it out when the market was flooded. It wouldn't surprise me if Ruger quietly axes the standard SR9/40 while keeping the SR9E to fulfill the sub-$350 market segment; Ruger has a history of marketing older designs alongside their intended replacements for a little while.