Interesting -- hadn't heard about it. In a way it's kind of like the Shield EZ, just scaled down.
Meaning, Shield EZ began as a 9mm sized gun, chambered in .380 (lower recoil) and with lighter springs making it easier to rack.
This is a .380 sized gun, chambered in .380 (lower recoil), with lighter springs and easier to rack. From the photos there on the site, it looks like it has the same target audience (older men, and women).
10+1 rounds in a pocket pistol is not a bad thing in any caliber. Thing I'd most worry about is reliability in firing. In many thousands of rounds of 9mm or .38 spl I think I've had exactly 3 failures to fire, ever. I've had MANY more than that in .22 lr. At least in a .22 revolver you just keep pulling. In an LCP, you have to execute a tap-rack on a gun the size of a deck of cards. That isn't terribly easy even without stress. A lighter slide could help, but it's still not easy to manipulate such a small gun.
That's why I eventually gave up on pocket .380s. I could shoot them ok, and they were kinda fun in their own right, but when it came to executing any kind of malfunction drill or reload -- or even drawing -- I was never very consistent. I found small revolvers so much easier to use, when I can't carry a 9mm (which isn't too often).