Is Ruger dropping the LCP.380?

Maybe they were just a hundred bucks too high when we all bought one!
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Heh. That might actually be the case.

Don't forget there was the 'original' and then the 'improved' (no dash in the serial number and better sights and better trigger pull) and THEN the plethora of colored LCP's and the LCP 'Custom'...).

Wish they would just give different names to the different models and keep the Crayola's out of the plastic making machine.

That said, if the pink ones are $10 cheaper then count me in as I'm supporting the cause. (Whatever that cause might be.)
 
Just got a flyer from Cabella's. Noticed that they were offering a LCP marked down from $329 to $199. Big drop in price. Only two ways I could see this going: Ruger is trying to "corner" the market or is unloading inventory on a slow seller. Regrettably; I'm just a few miles over the VA/TN border. Add the FFL fees and shipping costs and the bargain is not so much. Cabella's is new to the area; maybe I am just not used to drastic price cuts on "quality" firearms.
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PolarFbear--I live on the Virginia side and got the same sale paper. I noticed that the sale is at the Bristol store only. Maybe they are doing it to compete with the Bass Pro that you folks got just across the state line that punishes Virginia residents for living here. The 2 big box were a long time coming and I hope they both do well. Good deals on guns are only good if they are in the state where you live.
 
OSBORNK

I missed that it was only at the Bristol VA store. I falsely assumed it was "chain" wide. I did peruse the flyer for a few more pages and saw the LCPs at a little higher figure, $349. Until the flyer, and the ensuing FORUM discussion, I was not aware that there was a difference in LCP's. I have learned a lot. I guess I will stick with my Keltec P3AT. It does all I might need. Enjoy this snow.
 
The LCPs starting dropping like a rock before Chritsmas. I gifted one to my son.


Another plausible explanation is that the .380 subcompact segment is getting more and more crowded and Ruger is slashing margins in order to start a price war. Good ole fashioned capitalism at work.
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Very plausible. Manufacturing costs have dropped due to volume, AND the competition for the low end, low price carry gun is intense! I'm seeing competitor pricing dropping as well.
 
I missed that it was only at the Bristol VA store. I falsely assumed it was "chain" wide. I did peruse the flyer for a few more pages and saw the LCPs at a little higher figure, $349. Until the flyer, and the ensuing FORUM discussion, I was not aware that there was a difference in LCP's. I have learned a lot. I guess I will stick with my Keltec P3AT. It does all I might need. Enjoy this snow.
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The $199 price is chainwide at Cabelas. Sale started Feb 11 running through the 21st.

http://www.cabelas.com/product/ruger-174-lcp-8482-pistols/1345285.uts

It is my understanding that the LCP is not going anywhere but that Ruger has dropped the price due to volume. They were not moving at the $300+ price point like they used to. When they first hit the market they were the only game in town besides the Keltec, which they copies IHMO, but now there are so manay pocket 380 auto offers that the guns simply were not moving. The R&D is paid for so time to move the plastic.

Sadly they are out of stock already in a lot of areas.
 
Ha, ha, ha....now that is funny!!! The LCP has been one of the biggest sellers Ruger has ever produced.
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Not in the past 18 months or so. Sales of the LCP have really dropped according to every local gun shop I frequent. Once the price dropped to $200 everyone is buying again.
 
Yes, I'm sure that third hand information holds true for the entire United States.
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Believe whatever you want but Ruger dropped the MSRP to $259 for the base model. http://www.ruger.com/products/lcp/models.html

It used to be $359 IIRC. If they were flying off the shelf at a street price of $299 why on earth would Ruger drop the map pricing by $100?

There are 2 rational explanations. First they are coming out with a new model but there has been ZERO confirmation about a new version. There has been speculation but there is no evidence that there is a new gun in development. Certainly if that was their intention you would have seen evidence of the new gun at shot show 2016.

The second explanation for a $100 price drop is sales. The market for mini-pocket 380 autos is a crowded place these days with offering ranging from $200 to $700+. The LCP is not the most refined of the offerings but it was middle of the pack in terms of price. Other guns like the Taurus beat it on price and the Kahr, S&W & Glock offerings beat it in terms of refinement. If sales were hot they would have never left that $100 on the table.

Hey maybe they still sell well in your neck of the woods at $300. From what I have seen locally and nationally this was not the case.
 
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Has the LCP Custom reduced demand for the LCP? If I were going to buy a new LCP I would opt for the custom -- better trigger and sights -- unless someone waved a very attractively priced regular LCP under my nose.
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The price of the custom has also come down. The pricing for the LCP across all models is down.

KY Guns has the custom for $220 shipped to your FFL the other day. I shot a custom the other day but I found the trigger pull to be identical to the stock LCP Gen2 current production guns. You do get a wider red trigger which some people like but the pull itself is the same. The sights are a preference thing IMHO. For true pocket carry I prefer the smaller sights. Less to snag on coming out of a pair of jeans and if I have to use it I am using it as spitting/bad breath distance so the smaller Gen2 sights will do IMHO.
 
Certainly if that was their intention you would have seen evidence of the new gun at shot show 2016.
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That's a whole lot of speculation and guessing on your part.

Ruger also has a reputation for NOT debuting new guns at SHOW Show but at random times throughout the year or the NRA Annual Meeting.


The second explanation for a $100 price drop is sales.
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So Ruger decided to do something they have never done before, for what is probably the least expensive gun they manufacture?

How about we just give up on all the silly speculation, that's how rumors get started. :rolleyes:
 
Believe whatever you want but Ruger dropped the MSRP to $259 for the base model. http://www.ruger.com/products/lcp/models.html

It used to be $359 IIRC. If they were flying off the shelf at a street price of $299 why on earth would Ruger drop the map pricing by $100?

There are 2 rational explanations. First they are coming out with a new model but there has been ZERO confirmation about a new version. There has been speculation but there is no evidence that there is a new gun in development. Certainly if that was their intention you would have seen evidence of the new gun at shot show 2016.

The second explanation for a $100 price drop is sales. The market for mini-pocket 380 autos is a crowded place these days with offering ranging from $200 to $700+. The LCP is not the most refined of the offerings but it was middle of the pack in terms of price. Other guns like the Taurus beat it on price and the Kahr, S&W & Glock offerings beat it in terms of refinement. If sales were hot they would have never left that $100 on the table.

Hey maybe they still sell well in your neck of the woods at $300. From what I have seen locally and nationally this was not the case.
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Your powers of speculation are pretty amazing! Can you leap tall business reports in a single bound as well?

Ruger's reasons for repricing the LCP are known only to them. Any speculation as to why is simply conjecture.

Let me add my conjecture, since I'm sure that it is 17.3 times more valid than yours, because I stayed at a Holiday Inn Express last night...

Now that Ruger has filled their entire line of pistols from pocket carry on up, the addition of the popular LC9 and LC9S now allows Ruger to adjust the price of their smallest and easily produced LCP to cover the entry-level price market that others like Taurus and Kel-Tec once dominated. Ruger can now enjoy profiting in every handgun category, and put further pressure on their competition. With the economies of scale of production that only multi-million unit sellers like the LCP can provide, Ruger has competitive pricing model of quality pistols that their competitors could only dream of matching some day.
 
Now that Ruger has filled their entire line of pistols from pocket carry on up, the addition of the popular LC9 and LC9S now allows Ruger to adjust the price of their smallest and easily produced LCP to cover the entry-level price market that others like Taurus and Kel-Tec once dominated. Ruger can now enjoy profiting in every handgun category, and put further pressure on their competition. With the economies of scale of production that only multi-million unit sellers like the LCP can provide, Ruger has competitive pricing model of quality pistols that their competitors could only dream of matching some day.
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Interesting take but the flaw is that if Ruger is selling them like hotcakes at $300 no company on the planet is going to leave $100 per unit on the table in a industry with razor thin margins. Sorry but that is not conjecture that is simply supply and demand economics. They did not wake up on Nov 1, 2015 and decide to gut the margin on one of their best selling pistols to corner the low end market. Simply does not make sense. What makes more sense is that they are dumping current production product for a new model or sales were not keeping up with production.

Why aren't you able to have a discussion without ad hominem attacks? In the end they do not further the discussion.

PS the guns that were sold at Cabelas were Gen 1 guns which they have not produced in a while so that is concrete evidence that inventories were not moving.
 
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Aside from the diminutive .380 pistol market becoming a bit crowded recently, the recent drop in retail pricing across the firearms market might also be making itself felt in the LCP product line. At least until the next surge of panic buying.

As sales may start to cool, manufacturers reduce prices to attract buyers. Especially when we're going into tax time, after the major holidays, when companies are considering inventory taxes and other costs, etc.

Hardly surprising.

I'd not automatically look at it as some sort of a harbinger of the impending end of the model line.

I'd suspect it was a way to generate some increased sales and quick movement of inventory stock at the factory and distributor levels. Not like that hasn't been done often enough by different gun companies over the years. ;)
 
Like many others, I can't imagine that the LCP is going away since it has been so popular. In the next breath, though, I will also agree with those who have observed how crowded the market is for pocket .380s. My bet would be that it is a marketing move to attract attention back to the LCP from its competitors.

One other note: This discussion has been on the basis that Ruger was getting the retail price, which is of course not the actual case. The sale prices we are seeing could very well be a combination of Ruger giving a little on the wholesale price and the retailer giving a little more by cutting their own margin, all in order to increase turnover.
 
I suspect that the market is a little bit saturated, and that sales were going to the budget options like Taurus and Keltec.

Dropping the price drastically allows them to directly compete or even undercut them. It can't cost that much to produce these pistols, and Ruger's production and distribution capacities are downright impressive.

Also, I would imagine that dropping the price so drastically also opens up some new markets.

I'm not really interested in a cheap Taurus or Keltec, or a $300 LCP. But a $200 LCP? I feel my wallet tugging towards the computer monitor whenever I see these threads. If I saw one in person for $200, I'd have to use both hands to pull my wallet back. I can't be the only one.
 
One other note: This discussion has been on the basis that Ruger was getting the retail price, which is of course not the actual case. The sale prices we are seeing could very well be a combination of Ruger giving a little on the wholesale price and the retailer giving a little more by cutting their own margin, all in order to increase turnover.
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I agree Ruger was not getting full retail price beyond the honeymoon period when they were first introduced. They did however have a MSRP of $349. Which often translated to a $300 real world price.

Ruger has now dropped the MSRP to $249 leaving us a on sale price of about $199 and an everyday price of about $220.
 
...and if we don't get the answer from Ruger, might I suggest internet speculation can be advertisement positives and negatives? For example:

"The reason the Ruger LCP is so difficult to find right now is because Ruger is dropping the pistol. After the initial recall for firing when dropped, Ruger discovered a design flaw in the LCP that could not be corrected. Purchase the remaining LCPs your own peril. Thank you."
 
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