FrankenMauser
New member
Hornady is now listing a 160 gr load for .30-30 Win.
It appears to be the standard 160 gr FTX load.
It appears to be the standard 160 gr FTX load.
Hornady: "They're Coming..." ?
- Thread starter FrankenMauser
- Start date
Once Fired
New member
Hornady Zombie Max ammo
Hey all
I'd like to chime in on this, since I'm a new guy on the board, and this topic strikes right at the heart (brain?) of my two favorite past times - real shooting and fictional zombies.
Hornady's move is pure marketing genius. They took a cartridge - something that has very little inherent personality compared to most products available for purchase - and injected a breath of life (unlife) into it. That's hard to do well in the marketing arena.
And let's face it - it's a marketing ploy. They just secured sales from a target audience that likely doesn't already spend a ton with them. Will it blow the proverbial barn doors off? Maybe. It remains to be seen if marketing genius = sales genius. But, it's still sold by stores who primarily sell ammunition, not toys. They aren't designed to be put into Nerf guns. There is nothing irresponsible about this. This is a product built for responsible people, with an expectation of responsibility attached to its use. You already have fun when you go shooting - this just adds a little more.
If we are to buy into the "what if someone uses it as a toy?" argument, then we also need to vilify Toshiba for their "Ramifications of Yes" and Microsoft Bing's "How to Eat an Actor" zombie based television commercials. Does Toshiba promise users they can expect to prevent worldwide chaos with the purchase of a laptop? No, they don't. Does Microsoft expect people to flambee their favorite movie star? Of course not. It's purely a clever mechanism to bring attention to itself. No need to vilify anybody.
Frankly, with all the rest of the truly weak marketing tactics I have seen over the years - scantily clad women promoting a video game, anyone? - I will absolutely welcome clever over cleavage. One method is overdone, and one isn't done enough.
As a 15-year marketer myself, I would say that Hornady hasn't yet done nearly what they could have to market Zombie Max ammo. Perhaps they are stepping lightly at first, to see what the reaction is. Maybe they have no further plans on it. But it seems to me they could have a ball with this. The possibilities are endless...
Zombie Max ammo: Reloading in the apocalypse
Zombie Max ammo: Not fit for human consumption
Zombie Max ammo: Don't be brainless - stock up today
etc
As a zombie fan, am I biased? With the fun I have with zombie apocalypse type games, am I any different than many millions of other responsible gun owners? No, I'm not different, and I am not biased. I write for my own blog - does posting this here make it biased? No. Primarily because zombies are just as much a part of pop culture as firearms are.
For something that is entirely fictional, minus the voodoo weirdness connection, zombies have done an excellent job creeping (pun intended) into the collective consciousness alongside the pistol, rifle, shotgun, and fully automatic / machine gun. To treat it differently is to attempt to deny its popularity. We wouldn't try to say firearms aren't deeply ingrained into worldwide culture. That would be silly. It is equally silly to ascribe more meaning or less into Hornady's marketing move.
Hopefully, it did its job and they're selling a ton.
ZAG
Hey all
I'd like to chime in on this, since I'm a new guy on the board, and this topic strikes right at the heart (brain?) of my two favorite past times - real shooting and fictional zombies.
Hornady's move is pure marketing genius. They took a cartridge - something that has very little inherent personality compared to most products available for purchase - and injected a breath of life (unlife) into it. That's hard to do well in the marketing arena.
And let's face it - it's a marketing ploy. They just secured sales from a target audience that likely doesn't already spend a ton with them. Will it blow the proverbial barn doors off? Maybe. It remains to be seen if marketing genius = sales genius. But, it's still sold by stores who primarily sell ammunition, not toys. They aren't designed to be put into Nerf guns. There is nothing irresponsible about this. This is a product built for responsible people, with an expectation of responsibility attached to its use. You already have fun when you go shooting - this just adds a little more.
If we are to buy into the "what if someone uses it as a toy?" argument, then we also need to vilify Toshiba for their "Ramifications of Yes" and Microsoft Bing's "How to Eat an Actor" zombie based television commercials. Does Toshiba promise users they can expect to prevent worldwide chaos with the purchase of a laptop? No, they don't. Does Microsoft expect people to flambee their favorite movie star? Of course not. It's purely a clever mechanism to bring attention to itself. No need to vilify anybody.
Frankly, with all the rest of the truly weak marketing tactics I have seen over the years - scantily clad women promoting a video game, anyone? - I will absolutely welcome clever over cleavage. One method is overdone, and one isn't done enough.
As a 15-year marketer myself, I would say that Hornady hasn't yet done nearly what they could have to market Zombie Max ammo. Perhaps they are stepping lightly at first, to see what the reaction is. Maybe they have no further plans on it. But it seems to me they could have a ball with this. The possibilities are endless...
Zombie Max ammo: Reloading in the apocalypse
Zombie Max ammo: Not fit for human consumption
Zombie Max ammo: Don't be brainless - stock up today
etc
As a zombie fan, am I biased? With the fun I have with zombie apocalypse type games, am I any different than many millions of other responsible gun owners? No, I'm not different, and I am not biased. I write for my own blog - does posting this here make it biased? No. Primarily because zombies are just as much a part of pop culture as firearms are.
For something that is entirely fictional, minus the voodoo weirdness connection, zombies have done an excellent job creeping (pun intended) into the collective consciousness alongside the pistol, rifle, shotgun, and fully automatic / machine gun. To treat it differently is to attempt to deny its popularity. We wouldn't try to say firearms aren't deeply ingrained into worldwide culture. That would be silly. It is equally silly to ascribe more meaning or less into Hornady's marketing move.
Hopefully, it did its job and they're selling a ton.
ZAG
checkmyswag
New member
So this either brings the zombie interested folks into guns or makes gun folks look marginalized to the masses. Pick your poison.
Once Fired
New member
Hornady's marketing campaign worked
Here's a graph from Compete.com illustrating the website traffic at Hornady.com for the past year, using Compete's metrics. Note the 2x average traffic in October 2011. If their sales jumped 100% as well, it's safe to say Hornady is doing quite well from this promo.
Unless they had some other big PR news in October.
Alexa.com shows a similar spike in the middle of October. Quantcast.com data isn't out yet for October, but I am confident it would show something along the same lines.
ZAG
Here's a graph from Compete.com illustrating the website traffic at Hornady.com for the past year, using Compete's metrics. Note the 2x average traffic in October 2011. If their sales jumped 100% as well, it's safe to say Hornady is doing quite well from this promo.
Unless they had some other big PR news in October.
Alexa.com shows a similar spike in the middle of October. Quantcast.com data isn't out yet for October, but I am confident it would show something along the same lines.
ZAG
boostedtt91
New member
Does anyone know when the zombie ammo is gonna be available or if anyone has them yet? I have 3 of the calibers they are selling right now, so i would like to get 2 boxes of each, one to shoot and one just to stick on the shelf
Once Fired
New member
Yes, they're available now
The Academy store near me had about half of what Hornady was offering.
ZAG
The Academy store near me had about half of what Hornady was offering.
ZAG