Let's see, a different color polymer bullet tip and a freaky-looking box: yup, pure marketing it would seem. You know what though, I'm okay with that. There's nothing wrong with Hornady or anyone else marketing a product for people who want to have a bit of fun (while zombie discussions were quite pointless, I always found them to at least be entertaining). Will the anti's raise a fit about it, sure they might. Then again, the Brady Campaign and their ilk always seem to find something to work themselves into a frenzy about anyway and they become more and more irrelevant with each passing day (their membership is shrinking, more politicians are ignoring them, and they're losing more court cases than ever before), so let them wring their hands because almost nobody cares anymore. Will some idiot do something idiotic with it? Maybe, but idiots are known to do idiotic things without wacky marketing so I don't think it makes all that much difference. Really, I don't see this as all that different than the John Wayne and Teddy Roosevelt ammo that Winchester marketed a few years back. So long as it's not outlandishly expensive or some other such nonsense, I'll buy a box or two of zombie ammo for grins and a conversation piece.