Michael Marks
New member
We must keep in mind that our message WILL be read by somebody at some point, and possibly read in a public forum. Therefore it is essential that we maintain a clear, sensible and dignified appearance (thus, publicity arising from this is most likely to sway, instead of put off, those on the frence on the issue). Lets look at something like this as a starting point:
"As a responsible and educated American citizen, I cherish my inalienable right to keep and bear arms, as recognized and guaranteed in the Second Amendment. Because your company publicly supports those who would deprive all Americans of the right to reasonably and lawfully defend themselves and their families, I cannot in good conscience consider your offer. Please be advised that this abstinance extends to your parent companies, subsidiaries, sponsors and advertisers."
The cards are roughly 4x6, so you can get a decent bit of info on them; we used the Avery laser-printer labels; set up one page and laser-print it, then just run the label sheets thru a copier and out they come, something like 20 per page - then it is just peel-n-stick, one sticker per card, and toss em in the nearest mailbox. No return address, nothing. Clean, simple, and to our target audience... VERY eye-catching.
Lets take a couple of cuts at editing this - my point is to avoid the stiff "pry my cold dead fingers off the barrel" posture from our position and state our stand as reasonable, educated and lawful. Anybody who has some suggestions, please take a swipe at it and post your thoughts.
We can also tailor a few different messages to target different areas - also good in the sense of Rob's valid concern of not appearing like a single group. One message, sent to orgs that market primarily to women, might rightly point out that due to traditional criminal violence stats, women are disproportionately victimized in acts of violent crime, and given the othet traditional stat that bad guys are generally larger and stronger, a firearm represents the only really effective means a woman has to fend off a violent attack, etc. This would give us several "blocks" of messages yet still retain the ease-of-deployment thru photocopied sticker sheets.
"As a responsible and educated American citizen, I cherish my inalienable right to keep and bear arms, as recognized and guaranteed in the Second Amendment. Because your company publicly supports those who would deprive all Americans of the right to reasonably and lawfully defend themselves and their families, I cannot in good conscience consider your offer. Please be advised that this abstinance extends to your parent companies, subsidiaries, sponsors and advertisers."
The cards are roughly 4x6, so you can get a decent bit of info on them; we used the Avery laser-printer labels; set up one page and laser-print it, then just run the label sheets thru a copier and out they come, something like 20 per page - then it is just peel-n-stick, one sticker per card, and toss em in the nearest mailbox. No return address, nothing. Clean, simple, and to our target audience... VERY eye-catching.
Lets take a couple of cuts at editing this - my point is to avoid the stiff "pry my cold dead fingers off the barrel" posture from our position and state our stand as reasonable, educated and lawful. Anybody who has some suggestions, please take a swipe at it and post your thoughts.
We can also tailor a few different messages to target different areas - also good in the sense of Rob's valid concern of not appearing like a single group. One message, sent to orgs that market primarily to women, might rightly point out that due to traditional criminal violence stats, women are disproportionately victimized in acts of violent crime, and given the othet traditional stat that bad guys are generally larger and stronger, a firearm represents the only really effective means a woman has to fend off a violent attack, etc. This would give us several "blocks" of messages yet still retain the ease-of-deployment thru photocopied sticker sheets.
I like it! 