RCBS, Lyman, Redding, Hornady and or Lee as to basic dies they will get the job done. Then we can get into the "custom" or specialty "match" type dies with each manufacturer tryig to up one on the next manufacturer. As to basic dies? Each manufacturer has their good and bad points or features. One common feature of frequent discussion is the lock nut or lock ring. People may like a die but not like the lock ring. The solution here is since all new dies for common calibers are a 7/8-14 thread just about anyone's lock ring system will work with the next guys dies. A good number of people like the Lyman designed lock ring or the Hornady design, both are steel rather than aluminum like Lee. So you can buy lock rings in six packs reasonable enough on Amazon which are to your liking and will work with any other die.
Basic loading dies are relatively inexpensive, for example a RCBS Two Die Set for loading .308 Winchester runs about $35 RCBS 2-Die Set 307, 308 Winchester. However, if we want to get fancy we can get RCBS Competition 2-Die Set 308 Winchester which now has us up to $105.00. As I mentioned, just about every manufacturer makes a die and then they make a super duper magnificent die for more money, When starting out the average hand loader really only needs the basic rifle or handgun dies. Ask questions if the large numbers of loading dies gets confusing, like what are small base dies and why do I need them?
Me? I like RCBS but have many different brands and I confess I buy Hornady Lock Rings because I like them and buying six at a time they are not very expensive.