BWW was a place we went as a family on a regular basis until they adopted their position as anti gun. We now happily spend our money with their competition.
That's a fine idea. But its not ENOUGH! In order for any kind of boycott, large or small, to have its full effect, they have to
know that they are being boycotted, and
why.
I don't know the establishment (none in my area) but it sounds like its part of a chain or franchise system. If so, the local manager is likely not the one who made the decision about the sign, and is not able to do anything about it, regardless of his/her personal feelings on 2nd Amend rights.
If I were you, I would go back to BWW, take my whole family (and as many "relatives" as you could pack in your party), order the cheapest drink on the menu (qualifies you as a customer), and then ask to see the manager.
Be polite. Don't make any personal attacks or aspersions (no matter how stupid the person seems). Just explain to them that you are a regular customer, tell them how often you ate there with your family (weekly? 6 tmes a month, whatever..) and about how much you spent each time ($40? $25? $125? etc.)
Tell them that they are losing your business (and give them a $ number), and tell them WHY. Don't go off on a "its our right" kind of rant. It is our right, but that won't help.
Just tell them that they are losing $4500 a year (or whatever) from that local franchise because of their no gun policy and their sign. And ONLY for that reason. Ask that the message be sent to their corporate HQ.
And make sure that they know that the loss of revenue is due only to their policy. Also tell them that because of their policy and sign, not just you, but all of your family, and as many friends, relatives, co workers etc., as you can influence will also no longer patronize their establishment. Tell the mgr that, as a former patron, you felt they ought to know why.
You were ok with the place, before, right? TELL THEM THAT, and why you are now no longer going to be a customer.
I know, I keep hammering on this, but its important for our cause. Taking our money elsewhere is important, but they have to know WHY we are taking it elsewhere.
Otherwise, they will just accept any downturn in their business as a general slump, and the no guns policy won't even be thought of as the reason.
The stick is taking your business elsewhere. They have to see the stick, for the threat to have any meaning. If they don't see the stick, all they will know is they got wacked (if they even realize it), but not why.
The carrot is the (implied) "if you change your policy, you get my business back. And all my friends..."
Unless a business is owned/run by an anti gun zealot on a personal campaign, its all about the bottom line. Corporate HQ has a bunch of bean counters telling them the
potential financial risks of allowing guns. They want to be safe, but more than that, they want to make money, and not lose any to possible lawsuits, etc. SO, the signs go up, the policy goes in place. They see it as CYA for their business.
Our best counter to their worries over
potential losses is to show them
actual losses, because of their policy.
And here's the kicker, for every one of us who actually takes the time to explain to them why they are losing us as a customer, there are 10 (25 or 100s) of us who will also be going elsewhere, but not bothering to explain to them why. They need to know that, too.