It's kind of interesting that a trend towards shows like this is occasionally the beginning of the end of a particular niche business model. Too much exposure of any counterculture causes a rush of folks not qualified to capitalize, and shortly after...the small market crashes for being full of non-substantial folks. Some things work best with a small group of enthusiasts, and they don't fare well with the light of the mainstream.
Tattoos, motorcycles, house flipping, etc. All recent crashed trends, to some degree. You can imagine the inbound current rush of folks that might be happening in the "picking" and "firearm" fields. Maybe guns are different, hope so.