For it's performance, the venerable 30-30 in the light weight, small buttstocked levergun recoils more than many expect. If you're recoil sensitive, I'd suggest that you consider a 3rd choice; the Mossberg 464. Besides a bit less drop of the comb, it comes with a built-in recoil pad. Further, the perceived recoil of the 170grn cartridges is less than that of the 150grn because the recoil is less sharp.
I've owned all three brands and here is my opinion on all three. My Winchester '94 was a 1962 model my dad bought and gave to me. It was a good shooter but the action was floppy and the trigger terrible. I bought a new Marlin 336 in the '80's soon after I sold off the Winchester and was struck by how blocky it felt. It too had a mediocre action and while the trigger was better, it wasn't very good. When a friend borrowed it in the late '80s for a hog hunt and damaged it, he was forced to buy it from me and I was glad to have it go.
Feeling that I was done with 30-30 leverguns, I sort of forgot about them in part because they aren't useful out here in the West for hunting as our average hunting ranges exceed it's capabilities. However, by 2012, I had the itch to round out my collection with a thudy - thudy so I went looking again.
The new Winchester and Marlin offerings suffered from the same ills I dumped them both for as well as new detractions. I'd heard of the Mossberg but never seen one in person so when I got to try a friend's out at our range, I was pleasantly surprised. The action was a bit stiff but it was brand new, the trigger was actually pretty decent, especially for a levergun, and the Marbles sights it came stock with were far superior to either set on the Winchester or Marlin.
Shooting it I found it was surprisingly accurate for a levergun at 200yds on clay pigeons with the excellent sights, and the recoil pad made shooting the 150grn Winchester Power Point bullets actually quite comfortable. As a result of the trial, I decided to get one for myself so I picked up a NIB Mossber 464 with the walnut, pistol grip stock.
Now, more than 6 years and close to 500rds later, I can honestly say it's a great choice. It's one of the few rifles I own that I've not felt needed anything changed so it remains bone stock. Yes, the action was a bit stiff when new but a good cleaning and a session or two of cycling the action while watching tv smoothed it right out.
Something to consider.