i think an innovative an interesting design, I also bet that the flat dies make for comfortable carry. as for taking over the market, I don't think I have ever seen one outside of a gun store or a magazine, so I doubt it. not sure when their patent will be up, I guess around 15 more years, but it will be interesting to see what other manufacturers take on firing from the bottom cylinder will be. I never understood why we haven't made more guns with a center-axis. Rhino's cost too much for the general market, they are all CNC everything from solid metals and don't see them getting much cheaper unless they drop off on quality. I personally do not find them ugly at all.