I agree with that.Posted by James K: The reality is that most buyers of lever action rifles are traditionalists, who want guns that hark back to the "Old West", and that market is well covered by Winchester, Marlin, Rossi, etc. Several modern lever actions (Sako, Winchester 88, Ruger 96) have been failures for that reason. No matter who makes a lever action, any "modern" lever action design will not please those who buy lever actions.
It's not like we need another ar manufacturer or 1911 manufacturer, yet they entered those spaces.