Favorite
1.) Beretta. What's not to love? With the exception of naysayers who used them in poorly-maintained condition or with cheap magazines, and the hordes with no experience who repeat the claims of those naysayers, Beretta's firearms, most notable the 92 series, have served millions of users with reliability, accuracy, and durability. The 92 series is, to me, the preeminent 9x19 combat pistol.
2. Ruger. I actually don't care too much for their full-size pistol options, but I love their subcompacts and I'm very fond a company with a reputation for standing behind what they produce.
3. Smith & Wesson. An American-classic company producing Tier 1 firearms. It's a shame I don't own one yet, but an M&P is in my future.
4. Glock. Tough as hell, and I actually don't find them ugly at all, simply utilitarian and plain-featured. Fitting characteristics for a duty handgun.
5. CZ. How can you not love an underdog, dark-horse manufacturer like CZ? They churn out quality by the decades and are still criminally unrecognized for building reliable, tough stuff. I had to FIGHT a friend to convince him to buy a CZ-75B that fit his hand like a glove, and he still thanks me for it.
6. Sig-Sauer. Their stuff has a great reputation, for the most part, and fits me like a glove. I intend to buy a 229 at earliest opportunity.
Least Favorite
1. Taurus. That they market their lower-level garbage as life-saving, high-end equipment offends and infuriates me, and puts Taurus on my radar as a company that not only makes low-end guns, but does so unethically.
2. Hi-Point. My life's worth more than that.
3. Bersa. I don't know why, but Bersa just unsettles me. I don't get a feeling of quality from them, and a nonexistent track record makes me extra-leery. They may earn a removal from this list if they can produce a line with a long-standing positive reputation. For all the endorsements of the Thunder series, I've still seen too many problem reports.
4. Rossi. I associate Rossi as lower-end similar to Taurus, but I am less offended by them due to their less-aggressive marketing that seems family and casual-shooter focused.