In the low cost, bread and butter world, folks still talk about Remington. I dont but some do. There are a lot of Tikka selling well and being talked about and that is only a little more money for IMHO a lot more gun. Nothing fancy either, synthetic (aka plastic) stock, moa guarantee. Image an MOA guarantee from Ruger - in your dreams. There is a lot of buzz on the net and at the clubs around CZ and the whole new ownership line of Winchester. The Winchester stuff is higher cost, but I hear and see plenty. Winchester even got an 1873 now. Tikka and CZ are kinda new names to me, while the old names, Winchester, Remington, Ruger and Savage all alive and spoken of.
In a sort of role reversal, Ruger started out as a classic/classy alternative to the cheaped out Remington and Winchester line with with pressed checkering, push feed guns. Now, Ruger is taking the low road and CZ is stealing the classic/class act market. Go in any gun shop- it is a lot more than 2 brands. Join a club. Get off the web. There is a big world out there. I think on average as many if not far more choices than ever before in my life time. I just need more money.
Look at the big bores. For decades, it was 458 win mag and 375. Now you got 404,416x3 flavors, lott, gibbs, rigby, a whole parcel of Nitro Express rounds loaded by Hornady and rifles in singles, bolts and double for all the above.
Consider the single shots by c sharps, Uberti and Shiloh and others. And some junk I wont mention. Imagine, you can buy single shot in 45/70, 90, 110 or 44/77 or 50/90. How was that in the good old days? Oh yea, even an 1885 (86,92,73) with the winchester name on it! You never see those come out of new haven. Believe me, people talk about this too.
Cowboy action, steel challenge, long range precision shooting and three gun. There is a lot going on and purpose built guns for all of it.