Everyone underestimates the power of this article, or articles like this.
If you read it from the point of view of a neutral person who doesn't own a gun and has very little knowledge of guns, it is a very compelling and all encompassing article.
Laugh at your own peril.
To Rolling Stone's credit, they allowed the comments to play out. That is more open and honest than other sites. Try posting a dissenting opinion on the MDA or Everytown website. Heck, even Fox News doesn't allow commentary by readers.