I have also cringed at Wayne LaPierre and his statements. It is a combination of what he says, and how he says it...
BUT... I have been rather pleasantly amazed at the effectiveness of his message has been with a lot of fence-sitters... I work with a lot of people, and I get a chance to speak with them and feel out their opinions. Many Moms-with-school-age-kids have bought into the idea that armed guards at schools make sense. They have bought into the idea that we use armed guards to protect airports, armored cars, etc. They have bought into the idea that banning guns will have no effect.
A well-reasoned, articulate argument appeals to me. But the NRA message has to appeal to everyone, and a lot of people turn off their brain when they hear 3-syllable words and compound sentences.
