People say that the 6.5x55 swede "kills bigger than it oughta". Yeah, I guess I'd buy that the .243 is in the same category, from anecdotes. But good point, rem- most likely has everything to do with the confidence of the user, not the caliber. But I may get to try .243 out on whitetails this fall, since I traded my .25-'06. But I dunno.... I have so many rifles I want to try out on deer, espec. some Zumbo-scorned EBRs - we'll see. But I got my most recent .243 for the main purpose of neck shots at close & medium range on whitetails. If it works for Art, it'll work for me. Gonna use 80 grainers - either soft points or Lost Rivers. Going 3200 fps, don't think it'll matter. But on the .243, if you zero it at 250 yards with 80-90 gr spire bullets, then you've got a PBR to roughly 270-275. It'll drop an *additional* 2 or 3" from 275 to 300 though, so be careful. I just figure that I can't hit anything ethically beyond 275 anyway, so no point in trying for anything past my PBRs. And zeroing at 250 puts the bullet rise early on almost exactly that of the fall at 275 - plus or minus about 2.25" to 2.5"; whereas trying to zero to make 300 your PBR (zeroing at 280 or so) starts to become problematic - puts your early-on "rise" too high - over 3 inches - too much for my preference. So I like the 250 zero/275 PBR combo for high-vel zinger rounds like .243, .25-06, and 7mm remmag - now if I could just learn to range the game by eye...