I think it's biggest strength is that it caters to a crowd that aren't die-hard enthusiasts that are more commonly found in these forums; it's making the firearm, more, to me, a defense accessory such as pepper spray or a taser. To me - it's making pocket pistols - and CC for that matter - more mainstream. When things become more mainstream, they become more readily acceptable by the general populace. Frankly, I don't care if the gun is bent, see-through and has a custom purple Otterbox case/holster, if it means that 25% more people CC it because it fits their lifestyle, that's a huge win for the cause.
Fashion's one thing to consider - I dress in fitting jeans and a fitted raglan 3/4 sleeve shirt, am 6' even and weigh exactly 180 pounds. Even my Officer-framed New Agent in a CB holster sticks out like a sore thumb in that setup, I might as well OC. When it comes to lifestyle, i'm not about to wear cargo shorts and a bowling shirt to cover up a pistol, it's just not me to wear super baggy clothing and jackets when not necessary. If this little gun means that they can offer one more mode of carry in this situation, my likelihood of carrying goes up, and that's a good thing. The other 50% of the time I wear a T-shirt with a buttoned collared overshirt, but you can't always wear that when it's 101 degrees out. I laud the attempt. Is it perfect? No, but it helps to be diverse, because NOT being diverse doesn't really help anything.