Yes, the ammo situation could be a lot better. Saw a box of winchester white box at Wal-Mart -- the price was sobering, to say the least. Mainly due to winchester, though -- the local big box sporting goods stores had other brands for much cheaper.
I'm hoping the market finds a new niche for the .32acp, focused on its very shootable, user-friendly characteristics. Apparently there is some support for this. Although .380 pistols outsell .32 pistols by some ridiculous ratio, the ratio of ammo demand is not so extreme -- the conclusion is that people like to shoot their .32's more than they like to shoot their .380's.
Seems like an opportunity for a creative pistol designer.