Donny, soaps are sort of what I had in mind.
And I came up with the idea of Kimberly Clark
as a target. Everybody uses toilet paper, right? (I hope so). Anyway, here's the skinny on Kimberly Clark. Annual sales $13 billion.
Advertising budget $336 million. Products:
Kleenex, Cottonelle, Viva (my favorite for polishing my bike
), Scott, Huggies Diapers, Baby Wipes, Pullups, Goodnites, Little Swimmers, Kotex, New Freedom, Lightdays, Security, Depend, Poise, Wypall,
Kimwipes, Surpass, and Neenah Paper. Market
share by product type: diapers 33%, baby wipes 34%, training youth and swim pants 81%,
facial tissue 51%, paper towels 12%, bathroom
tissue 29%, feminine pads 27%, and incontinence care products 52%.
And here's the draft of my letter:
Mr. Wayne Sanders
Chief Executive Officer
Kimberly Clark Corporation
World Headquarters
351 Phelps Drive
Irving, TX 75038
Dear Mr. Sanders:
There are currently nearly 80 million gun owners in the United States,
of which I am one. Roughly 40% of all households have firearms. Given
the sheer size of the gun-owning population, one would think that the
news media would treat us with some degree of respect. Sadly, this is not
so. ABC, NBC and CBS have engaged in distortion, omission, and
outright lies when reporting upon the gun control debate. This is not
personal conjucture: reputable, non-partisan media research
organizations report that the major news outlets skew their reporting of
the issue toward the advocates of gun control by a ratio of 10 to 1.
Millions of us have petitioned the media outlets to provide more balanced
reporting on the issue, but to no avail. Apparently, for the media,
revenue trumps objectivity.
As paid advertisers, Kimberly Clark Corporation and other companies
are unwitting participants in this media bias, of which NBC is arguably
the most guilty. Therefore, I am with this letter announcing that I am
joining a boycott of all Kimberly Clark products until such time as your
company ceases all advertising on NBC. Please know that I bear no
malice toward Kimberly Clark, but merely want NBC to present a fair
discussion of the gun issue so that the American public can be more
educated when they assess various proposals put forth by their elected
representatives.
You will be receiving many copies of this letter, because there are tens
of millions of gun owners who are as frustrated with the media as am I.
This boycott of Kimberly Clark products will end when your company
ceases to advertise on NBC, or when NBC presents the issue in a
balanced manner. If you do indeed cease advertising on NBC, you may
rest assured that we will resume buying Kimberly Clark products, and
will move our boycott to another NBC advertiser.
It is my hope that you will seriously consider the potential impact of this
boycott when you meet with your marketing departments and
advertising agencies.
Yours truly,
(signature)
Name
Address
City, State, Zip code
****************************
So, whatchyall think?
Dick