At this point, it's like the fella that kissed the cow, to each his own.
I believe that big scopes on little rifles are ugly, compromise handling and portablility due to size and weight, and offer magnification that really isn't needed for most whitetail hunting done with lever carbines and moderate cartridges. Folks want to go another route, have at it.
I'll never hunt a Meopta, a NightForce, a Kahles or Zeiss, 'cause I can't afford them. I've gotten by with very average Leupold's, a couple of Burris's and a Nikon, many bought used. Legal shooting hours (and maybe just a tad later) anyplace I've ever hunted, they've served just fine. Some scopes are certainly better than others, but there is indeed a limit on what the human eye can do in bad light no matter with what scope they hunt.