I will grant you that...........any $100 scope still has to have rings, and any decent rings these days will cost you $50 if you buy them retail. I get my stuff wholesale, but good solid rings still cost $40. I am having a set of custom rings made for the sniper scope and I fear they will be $150 or more, so you still end up with a $10 horse and a $40 saddle.
So, even the better Simmons scopes bought on the midnight sales around $100 will also have to have rings and will end up in the $150 range by the time you get them on.
My shooting pard has a Nikon on his .270WSM, and he likes it--I think he gave about a hundred and a half for it, and that's OK.
I'm just saying that my take is that $500/$1000/$1500 for a scope doesnt impress me. Another friend who is eyeball deep in money thinks that if he doesnt spend $1000-$1500 for a scope, that he isnt respected at his range....well nice. He doesnt kill any more game than anyone else.
Back to the subject. If you are able to afford a Custom built $3500-$5000 rifle, then it needs an imported European high dollar scope to complete the image. If you are shooting a brand name American rifle, and want the best bang for your buck, then Simmons is an option.
I have a neighbor who drives a Cadillac Escalade. She feels it makes her more important. I drive a Yukon XL-- It doesnt have leather seats nor pearl paint, nor the little gold doo hicky on the tail gate. I do not have the social rank that she does, but I can go places she cant go, and I still have $25,000 that she spent on the ride that came off of the same assembly line as mine did.