Who's in charge of this outfit?
I probably wouldn't be a success as a CEO, away hunting and fishing too much. Heck, I barely kept my ranger job!!!
But I do think that a gun company should make guns and ammo, ....period. When you see firearms mfg's companies branching out into other markets, I take it as a warning sign. We can't sell enough guns, so lets sell, clothes, cleaning supplies, knives boots....you name it. Pretty soon the outfits up for sale.
Colt is an example of a company that got out of touch with its consumers, and Bill Ruger Sr., cashed in big time with the SA revolver. Remington went the multi product route, and in my book their firearms have not been the same since (1980's?). Winchester went multiproduct, and is gone as we once knew them too.
I sure don't think we need another price point poly rifle. There are so many now, I can't keep up. And I wonder......could the advent of the pricepoint rifle be more driven by the greed of mfg's and CEO's to overly maximize profit? Labor and materials are high priced items these days, and I have no basis for that other than common sense. Everything costs more. But at least on the surface, the boutique custom and semicustom shops that turn out good, higher priced guns, still are doing fine. Kimber, Cooper, Bergara and likely others still make good, hiqh quality guns, and folks plunk down lots of cash to own them.