TS said:
How was LaPierre's response disasterous? What disaster ensued?
He never should have made a statement at all. The NRA wasn't responsible in even the most tangential way.
You have to look at it from two points of view: the anti-gunner and the uncommitted person.
To the uncommitted, the act of giving a speech and proposing policy solutions seemed to imply some sort of guilt. Furthermore, the idea of flooding our schools with armed security came off as opportunistic and tone-deaf.
I think you are quite wide of the mark on this.
In fact, the NRA stood accused. One is permitted to draw an adverse inference against a person who remains silent in the face of an accusation. That part of common-law reflects ordinary human intuition. For the NRA to have failed to respond with vigor would more likely have been interpreted as an admission.
To the antis, it was a goldmine. They twisted the "good guy with a gun" phrase and used the speech as proof the NRA was somehow trying to take advantage of the situation.
Let's remember that Timothy McVeigh had an NRA membership. So what, right? That's what we think.
At the time, the antis pounced on that. He also had some remote involvement with the KKK, and the media had a field day. They stressed his memberships in both organizations as a way of "proving" some connection between the NRA and KKK.
One should hope that his adversaries always offer incompetent arguments.
Proponents for additional firearms restrictions had those restrictions drafted and ready to go. It would be unrealistic to imagine that they would not also make their arguments with vigor. That they incorporated or caricatured parts of the NRA response should not suggest to you that the NRA response was wrong. Indeed, had the NRA been conspicuously silent, don't you imagine that the silence would have been incorporated into gun-control arguments of the moment?
So, we heard derision of "a good guy with a gun", a manifestly true observation. An advocate who derides the truth is unlikely to buy credibility with that derision.
On the other hand, a civil rights organization that remains silent in the face of calls to abridge the right it is charged with defending invites the observation that it is not responding because there is no response and that of the idea the organization represents is itself bankrupt.
Public relations were terrible for the gun culture at that point, and what did LaPierre do? He referred to law enforcement as "jack booted thugs." Thanks, Wayne. The backlash was epic.
That was a couple of decades before Newtown. While some of the language is over the top, the judgment of some of the people in federal government and responsible for some high profile matters was dubious at best.
If there was to be any statement following Newtown, it should have been a noncommittal "our hearts go out to the families, but this has nothing to do with us" sort of thing, preferably delivered by someone without such a poisoned public-relations history.
I believe that would have been demoralizing to the many people who stood in defense of the rights described in the Second Amendment during the Newtown hysteria. "We are the NRA and we haven't anything to do with this" isn't much of a rallying cry.
LaPierre really needs to be replaced with someone with a better sense of public opinion.
If a better sense of public opinion drives one to submit to it or acquiesce when the argument is difficult to make, I do not believe that quality would be desirable in NRA leadership.
Neither of us seem particularly enthused by LaPierre, but for somewhat contrary reasons.