I may be crazy but I think the No.1 series will last for many years in its current limited production status.
As far as the gun-buying masses are concerned, if we see a particular rifle on the shelf of every gun store we walk into, it's generally less desirable simply because it's so readily available. A Ruger No.1 catches our eye because we don't see a new one every day. We sub-conciously make ourselves want something that's rare or harder to find.
And as far as Ruger as a brand, yes they have changed, some aspects for the better, some for the worse. They have more appeal to the masses and have lost some of the uniqueness of their brand. But they are still turning out some great products.
They have had to adapt to the changes of what gun buyers want as have most of the American gunmakers. They are appealing to a younger, more budget-minded gun buyer, while still building most of the stuff that got them where they are today. Such as the M77, 10/22, MK series rimfire pistols, Blackhawk, Redhawk, Single Six and others. They still have the No.1 in limited production to appeal to the mature collector-type buyer. It makes perfect sense and it's obviously working for them.
Sure, rifles like the RAR are cheaply made and lacking in fit and finish, but they make for a very accurate "beat-around" hunting rifle, and if you drop it out of your treestand or something it's not nearly as big of a deal as dropping your M77 or No.1.
There's still alot to like about Ruger, just different things than there used to be.
And while we are reminiscing about discontinued models, I know this will probably never happen but I wish they would re-vamp the old model 96 with a longer detachable mag, and lengthen and "beef up" the receiver to accept .308 length cartridges. They would sell like hotcakes if the price was right, and steal a good share of Browning, Marlin, Henry, Rossi, etc. levergun sales. Might even cause enough of a stir to make Savage want to re-release the Model 99! (doubtful)