Part of the irony here, as I see it, is that while it is supposed to be a general purpose rifle, in order for it to be that, it is a compromise. But then what isn't. Frankly, it seems a lot more practical from a cost standpoint than the Steyr Scout rifle/carbine. Cost is important to some people.
Now about those magazines. In theory, the rifle can be a little thinner through the action than one with a double column magazine, either with or without a detachable magazine. But not having examined one, I don't know if it made a difference in this case and I don't remember how the Steyr worked out in that respect. None are likely to be as thin as a lever action, however.
Another point I'd like to bring up is how the rifle is supposed to be suitable for both combat and for hunting, although the expression "combat" is probably not used anywhere in the literature, even by Cooper. Why does every rifle and cartridge (even handgun cartridge) get judged on its worthiness as a hunting cartridge? I think that the standard work about cartridges makes a comment about most cartridges about its value for hunting. For some purposes, it misses the point entirely. But this isn't to say the .308 is not a good combat cartridge; that's how it started, along with every other cartridge the US government ever used. In any case, if you're going to have a bolt action, I suppose a .308 is just as good as anything else, though not necessarily better, if you are out scouting.
In my mind, I keep comparing this new rifle on the block to a No 5 Jungle Carbine. While it compares favorably, I'd still take the No 5 in spite of its shortcomings. It'd be nice to have a Jungle Carbine with an up to date buttpad and....well, that's about it. Everything else is perfect. Nothing wrong with the cartridge either. For a setup like that, if you'd rather have a low powered alternative cartridge, then just get American made hunting ammunition.
Even so, other rifles might be a tad better and after all, Jungle Carbines in decent shape are scarce but probably less expensive than a Steyr, which may remain the benchmark.
I think I'd just as soon have a plain black stock, too. Whoever wants one that can afford one will buy one until they stop selling, just like most of their firearms. Then they'll introduce something else. That's one of the good things about Ruger compared with other companies. They try not to get stuck in a rut.