Absolutely right. To be honest though, the inability to see other tools in the toolbox and to utilize them is hampering the NRA efforts.
They are much less effective than they could be coming across rather myopic and somewhat lost. That is the impression I get in my recent years of NRA membership.
What obvious tools are they not using? I'm not being contrary, it's a sincere question. It's not like I have influence in the NRA, but I would be happy to write a suggestion letter if there is something we're all missing. I just visited the NRA pages today (all of them, the main page, NRA-ILA, and the "join the NRA page") and I didn't see anything "hard line" or offensive on there. There is one article titled "Getting Priorities Straight: House Democrats and the Public" that may be construed as overly partisan I guess. But I digress. No "Stand and Fight." No "Gun Banners are Coming for Your Guns!" (Although there was an article highlighting that Kamala Harris is pushing gun legislation... but it is a factual article).
As a matter of fact, on NRA's home page, the second line down is a link to NRA's school shield. I had almost forgotten about School Shield. That is an example of the NRA trying to reach out, without the "boogeyman agenda," and help solve a problem. Granted, it's likely not taken seriously by school districts in many deep blue areas because it's funded by the NRA. NRA has a grant program for schools to obtain needed security equipment (not just armed men), and they offer a free training program to LEOs on school safety tactics. Then there is NRA's Eddie Eagle, which I have shared with my youngest. Eddie Eagle is great for small children in it's simplicity.
The NRA also has influenced hunters safety education, LEO training, and many state's CCH classes. The NRA does a lot more than just lobby congress. They promote responsible sporting use of firearms and gun ownership. They also offer grants through the NRA foundation for items such as boy scout/4H ranges, etc.
I'm not saying that the NRA never makes mistakes, or at times makes a poor choice of wording or phrase. And they can benefit from constructive criticism, but you can't declare the whole organization "offensive" because of some hard-line wording disagreeable to your tastes a few times out of a thousand times. Let's not let the perfect be the enemy of the good. The organization is just so much more than a mouthpiece for gun rights.
I believe the NRA has a mentoring program, along with a LOT of other training and education programs but I don't hear much about it, or the other things the NRA does.
You are correct, they have tons of educational programs and resources. I dare say a big reason why you don't hear too much about it is everyone is so worried about the few missteps of the NRA in their lobbying or message operation (perceived or real), that they forget the other 99% of what the NRA does that doesn't get much attention because literally no one could be offended by it.