As usual, perception is everything. Some folks laugh at those who go all-out on their cowboy action costumes, others, like me, think it's the coolest thing since sliced bread. Likewise, I'm sure many will chuckle at the sight of those British gents slicked up for their bird hunt in traditional attire. To put things in perspective, they have been doing that for a very long time, the camouflage that would be more acceptable on this side of the Atlantic is a rather new invention and to me, is nothing more than a sales gimmick. Thing is, that traditional upland attire the Brits are wearing (that some may laugh at) is FAR more effective and suited to its purpose than a cheap set of cammies from Walmart (which would go unnoticed) will ever be. Don't be so quick to judge.