By not actively presenting an alternative. Prior to actually becoming a gun owner, I thought most of you were Rambo types. Hunters, sport shooters, and those interested in SD never entered my mind. The only people who had guns, in my mind, were the cops, criminals, and those crazy NRA guys who tried to look tougher than the cops and meaner than the bad guys. I was very pleasantly surprised to find out that most of us are just regular people. I'm just one person, but I can tell you that I've heard the same thing coming from others who don't own guns. They don't think of us as good guys just having some fun or trying to protect our families. Some people like to blame the media, and that argument has some merit. I won't deny that. But what has the gun community done to counter that image, that misconception of who we are? Little to nothing.