Except S&B and Hendsoldt start at $2400.00 unless you can find a demo or used optic, not $1100-1300 that the NF SHV lines start at. The NXS can be had for $1400-1800 normally. And I have two NF, two Trijicon, 1 Kahles, and one S&B Stratos. For hunting, the S&B is heads and shoulders above all of them, it's just awesome. The Kahles is second, just a solid low light optic. The Trijicons are third and not far behind the Kahles if at all. Finally the NF as hunting optics go.
However, shooting range targets out a far poke, the order is fully reversed except flopping the Kahles and S&B (neither of them are set up as LR scopes but the #4 reticle is better than the #1 reticle). I'd second the getting behind as many as possible argument, that's how you know.
NF isn't for everyone but, with the exception of the Razor line, everything they produce is superior to Vortex's optics and Burris produces nothing to compare with NF at any level. Honestly, you really need to match the scope to what you are going to do with the rifle 90% of the time. If hunting, I'd stay away from complex reticles and spinner turrets, it's a hassle and can bite you square in the rear. If it's banging steel/punching paper or some stationary application then by all means get one you can dial in on, that is a lot of fun.