Rebel66, where art thou?
There's nothing terribly wrong with wanting a new rifle..... But a great many of the best rifles that have ever been made aren't new. So why limit yourself?
I say, if you want to put a scope on it, then Marlin or Savage. If not, then Marlin or pre-64 Winchester.
Will it be a 30-30 carbine? Then the Winchester model 94's made from 1937 to 1948 are the most attractive to me. The Marlin 336T is also of interest.
Will it be a 30-30 rifle? Then the Winchester model 55 is first choice, preferably solid frame, though most were take-downs. Even older model 1894 rifles are also nice but pricier than I can abide with. The best price on some of these can often be found in one that's not entirely original, but tastefully recombined. Like a model 1894 receiver, straight-stocked, with shotgun buttstock, model 64 barrel and magazine, looking for all the world like a model 55.....
Limiting yourself to a brand-new rifle? So boring....
Now if we are talking about a, "pistol-caliber", lever-gun, well, that's full of options too. The Marlin 1894 Cowboy is very nice for a new rifle.