I love my Swarovski PH 4-16x50.When I bought it,it was the most that I'd ever spent on optics.It really made a difference in overall clarity,and brightness over my other scopes.
Zeiss is also a great scope.If they would ever put a 30mm tube on the Conquest line,they would probably sell more scopes than anyone,but their 1" scope tube just lacks the ability for much windage/elevation adjustments,and their Rapid series reticles are just too busy for most people to use.
The Diavari line is a very,very good scope,but the price is in the crazy range for most people.
I have to agree with Leupold's being very over priced.They make good optics,and have a good warranty,but so do a lot of other scope mfg's for a lot less $$$.
I have a few Leupold scopes and they are good scopes.
There are a bunch of scope mfg's,that make good affordable optics with lifetime warranties out there.
To me,Sightron scopes are some of the best optics on the market right now.I have 3 Sightron SIII scopes,and they will run neck and neck with my Swarovski in every catagory of testing.The only thing they don't offer is FFP reticles.
I thought like a lot of people for years that a $300-400 scope was just as good as the higher dollar ones.Then I looked and shot with a higher end scope,that was all it took for me to really see what I'd been missing for many years.Some think it's crazy to put a $2000 scope on a $800 rifle,but now I think it's crazy to put a cheap scope on a $800 rifle.
You can't shoot,what you can't see!